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THE Most Basic Introduction to Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the most complex and misunderstood topics in digital marketing. At its core, SEO aims to rank your website as one of the first organic search results on search engine results pages (SERPs). Search engines like Google are constantly updating their ranking algorithms, but there are things you can do NOW to help your website rank higher on SERPs.

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