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Utilizing paid digital ads in your marketing strategy can produce immediate results, but it has its own setbacks. One of these is that it is not a viable long-term solution for many small businesses. In any case, if you’re launching a new product or service, or just looking to make a splash in a new industry, here are some tips for using paid digital ads in 2020.

eBooks aren’t just digital versions of your favorite book that you can download to your Kindle. They are a powerful tool that small businesses can use to attract more website traffic and convert more visitors into leads. Plus, creating an ebook is easy. Here are 6 steps to executing a successful lead-generating ebook campaign for your small business’ website.

Since first introduced on Twitter in 2007, hashtags have become a powerful tool that brands can use to reach a wider audience with their social media content. However, recent studies have shown that the use of hashtags might actually hurt your engagement numbers if you don’t use them correctly. Here’s how your small business should be using hashtags in 2020.

Summer 2020 is going to be very different from summers in the past, thanks to the COVID-19 pandemic. While small businesses may be seeing less foot traffic and in-store visits, that doesn’t mean sales have to decline. Here are my predictions on which marketing trends will boom this summer. Get ahead of the game and start implementing them now!

It’s 2020, and recent events in our country have reopened discussions about racism in the United States. This racism exists everywhere, even at work. In fact, most complaints processed by the US Equal Employment Opportunity Commission are racially-based, and yet only 15% of those cases end in success for the employee. Here are some resources and other things to keep in mind to help you build a more inclusive workplace.

Out of all of the major social media platforms out there, Instagram boasts some of the highest engagement rates for business accounts. If your target customer base is between the ages of 18 and 35, it’s very likely that you can reach them through a brand presence on the app. Here are some of my best tips for building a strategy on Instagram for your small business, along with a free content calendar to get started!

We’re entering a tough market for small businesses, which means that marketing budgets are going to be tight. One digital marketing strategy that can help small businesses make the most of their marketing dollars is earned media, which is content or coverage that you don’t own or pay for. Here are some ways that you can implement a better earned media strategy that will help you reach a wider audience and convert more customers.

Almost half (45%) of the US workforce say they have a “side hustle” outside of their regular job. Traditionally, this doesn’t sit well with employers. They’re afraid the employee would be distracted or leave their company. The reality is that the best employees I’ve ever had were freelancers. Here’s why you should hire employees that have a side hustle, and how to support them.

If you decide to rebrand your small business, it’s important to remember that all successful rebranding campaigns are more than just a new look. Before you jump in, there are a few things you should ask yourself to get the most out of rebranding and make sure you’re set up for success. Take a look at my free worksheet for rebranding small businesses to get started on the right track!

Social proof is the psychological phenomenon in which people adapt their behavior or decisions according to those of other people. Small businesses can reach their marketing goals by building social proof using a number of different tactics. Here are four ways that your small business can build social proof to reach a wider audience and gain more customers.