TikTok has seen explosive growth in popularity over the last two years, and its primary users are the elusive yet highly-influential Gen Z-ers. If your small business is looking to connect with more of your Gen Z audience, you might benefit from developing a presence on TikTok. However, I wouldn’t recommend spending any money on the app at all… follow these tips instead.

What role does your website play in attracting and converting new customers? If you’re not sure, you should check your Google Analytics dashboard to get a pulse of who is coming to your website, where they are coming from, what they are doing on your website, and more. Here are some tips for small business owners on how to use GA to reach their digital marketing goals.

If you’re looking for a way to use email to build stronger customer relationships and drive up to 24x more revenue for your small business, you should consider implementing email drip campaigns. These powerful, automated campaigns can be used to onboard new customers or re-engage with previous customers. I have also included a free drip campaign template for customer re-engagement.

Generation Z, currently defined as those born in 1997 or later, is quickly becoming the most financially influential generation ever. If your small business is looking for more ways to reach this type of audience, it’s important to first understand exactly what makes this age group so unique, and how to best resonate with them.

COVID-19 isn’t just a global pandemic; it is an economic crisis for small businesses. As we work to flatten the curve of cases in the US, so begins the transition to our “new normal”. If you’re a small business, here are four marketing metrics that I would recommend you start monitoring now in order to help you understand where your marketing budget should be.

Search engine optimization (SEO) is one of the most complex and misunderstood topics in digital marketing. In this post, I outline six different tools you can use to improve your small business’ website ranking on search engine results pages. These tools range from free to paid plans and are categorized based on each pillar of SEO: content, authority, technical, and user experience.

Search engine optimization (SEO) is one of the most complex and misunderstood topics in digital marketing. At its core, SEO aims to rank your website as one of the first organic search results on search engine results pages (SERPs). Search engines like Google are constantly updating their ranking algorithms, but there are things you can do NOW to help your website rank higher on SERPs.

If your business is one of the 50% of American small businesses that have closed their doors due to COVID-19, you may be feeling powerless in this situation. Whether you’re using this time to rest, or want to stay occupied, here are some things you can do to help you hit the ground running once you are able to open your doors again.

Health officials have asked Americans to stay home to help prevent the spread of COVID-19. This has left many business owners and marketers with much more time on their hands. One way to come out of all of this better is to use this extra time to continue learning. Thankfully, there are a ton of free marketing courses available online. Here are some that are on my “quarantine list".

This is a scary and uncertain time for small businesses, but the COVID-19 outbreak doesn’t mean you should pause all communication with your customers. You can continue to serve them while supporting yourself and your brand’s reputation. Here are some examples of how some of my favorite local businesses are weathering the storm and adapting.