In honor of International Women’s Day, I wanted to shed some light on some of the struggles that female and nonbinary professionals are still facing in 2020. There are so many women that have paved the way for the rest of us over the past 40 years, but we still have a long way to go.
90% of American professionals say they have experienced the Sunday Scaries—the anxiety that comes on Sunday afternoons in anticipation of the dreaded Monday morning. This comes from the pressure to be productive during our Monday-through-Friday work week. Thankfully, there some methods you can use to take back your weekend and overcome the Sunday Scaries once and for all.
There are a ton of misconceptions about social media marketing best practices, and what generates the best results. I’m here to debunk some of these myths, as well give you some tips to help you get the most out of your small business’s social media marketing strategy.
According to Quoracreative, more than 3/4 of online users read blogs consistently. Starting a blog is an easy and effective way to attract more visitors to your website, connect with your customer base more closely, and create trust in your brand. You can totally start a blog tomorrow by keeping some important goals and statistics in mind.
Let’s face it: asking for a raise can be super uncomfortable. We’ve been conditioned to avoid talking about money in our work culture. However, in order to help decrease the gender pay gap, it’s so important for women to ask for that raise each and every year. Learn how to prepare for your annual performance review so that you can confidently earn that raise!
Email marketing has the potential to provide small businesses with the highest ROI out of all their digital marketing efforts. Building an email list takes time, but when done with the goal of creating value for subscribers, provides a high return for small businesses in any industry.
When was the last time your small business performed a website redesign? Experts recommend that businesses redesign their website every 2-3 years to ensure usability, improve their SEO efforts, and better reach their sales goals. Check out some free tools that you can use to gain valuable insights on the health of your website.
If you’ve ever received praise for your accomplishments, yet still doubt your abilities and achievements, you probably suffer from impostor syndrome. This behavior has been studied by psychology professionals for years, and thankfully, there are ways to overcome it.
In 2017, Hubspot reported that 71% of the world’s organizations use an inbound marketing strategy to gain new business. That means that if you’re not using an inbound strategy for your small business, 3 of your competitors are. Learn more about how you can increase the ROI of your marketing efforts by adopting an inbound marketing strategy in 2020.
With everything going on in the world lately surrounding COVID-19 and avoiding its spread through social distancing, working from home is becoming more and more relevant. Studies show that employers that offer this flexibility to their team members will see an increase in productivity. If you’re a team leader that is nervous about being asked to work from home, here are some pointers to put your mind at ease.