If you're not engaging with potential customers on social media, you could be losing out on reaching a larger audience. This guide to social media for small businesses will help you determine which social media platforms will give you the biggest return on your marketing efforts.
When launching a new product or service to attract new customers, you don’t want to leave anything to chance. It’s important to take the proper steps in planning your launch campaign to have a clear and aligned measurement for success. Take a look at my basic product launch checklist to start things off on the right foot for your new product.
More women are joining male-dominated workforces. This is great news, but doesn’t come without setbacks. Women are working against pre-conceived notions of what their role in the workplace is. Here are some of my tried-and-true tips on how to navigate being outnumbered in a male-dominated industry.
We may be leaders, but we are also imperfect, emotional human beings. Whether you’re looking for comfort while coping with grief, or the tools to help you lead an employee that has suffered a loss, remember that you’re not alone. Asking for help, crying, or looking for a distraction are all ways that professionals can cope with grief. Keeping these things in mind will help you become a stronger and more compassionate leader, too.