Posts tagged Customer Reviews
Earned Media: The (Mostly) Free Marketing Strategy that Generates Results
Earned Media: The (Mostly) Free Marketing Strategy that Generates Results

We’re entering a tough market for small businesses, which means that marketing budgets are going to be tight. One digital marketing strategy that can help small businesses make the most of their marketing dollars is earned media, which is content or coverage that you don’t own or pay for. Here are some ways that you can implement a better earned media strategy that will help you reach a wider audience and convert more customers.

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Marketing TipsJennie WentzelSmall Business Marketing, Customer Reviews, 28, Earned Media for Small BusinessesComment
Four Ways to Leverage Social Proof for Your Small Business Marketing
Four Ways to Leverage Social Proof for Your Small Business Marketing

Social proof is the psychological phenomenon in which people adapt their behavior or decisions according to those of other people. Small businesses can reach their marketing goals by building social proof using a number of different tactics. Here are four ways that your small business can build social proof to reach a wider audience and gain more customers.

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Marketing TipsJennie WentzelSmall Business Marketing, Social Proof for Small Businesses, Micro Influencer Marketing, Customer Reviews, 25Comment