COVID-19 isn’t just a global pandemic; it is an economic crisis for small businesses. As we work to flatten the curve of cases in the US, so begins the transition to our “new normal”. If you’re a small business, here are four marketing metrics that I would recommend you start monitoring now in order to help you understand where your marketing budget should be.
Read MoreIf your business is one of the 50% of American small businesses that have closed their doors due to COVID-19, you may be feeling powerless in this situation. Whether you’re using this time to rest, or want to stay occupied, here are some things you can do to help you hit the ground running once you are able to open your doors again.
Read MoreThis is a scary and uncertain time for small businesses, but the COVID-19 outbreak doesn’t mean you should pause all communication with your customers. You can continue to serve them while supporting yourself and your brand’s reputation. Here are some examples of how some of my favorite local businesses are weathering the storm and adapting.
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![[Infographic] Four Marketing Metrics to Track During (and After) a Global Crisis](https://images.squarespace-cdn.com/content/v1/523cf6c4e4b0f6b279e835d3/1587670534696-EE2UH458S0T132UBALVI/engagement-metrics.jpg)
