Summer 2020 is going to be very different from summers in the past, thanks to the COVID-19 pandemic. While small businesses may be seeing less foot traffic and in-store visits, that doesn’t mean sales have to decline. Here are my predictions on which marketing trends will boom this summer. Get ahead of the game and start implementing them now!
Read MoreTikTok has seen explosive growth in popularity over the last two years, and its primary users are the elusive yet highly-influential Gen Z-ers. If your small business is looking to connect with more of your Gen Z audience, you might benefit from developing a presence on TikTok. However, I wouldn’t recommend spending any money on the app at all… follow these tips instead.
Read MoreGeneration Z, currently defined as those born in 1997 or later, is quickly becoming the most financially influential generation ever. If your small business is looking for more ways to reach this type of audience, it’s important to first understand exactly what makes this age group so unique, and how to best resonate with them.
Read MoreThere are a ton of misconceptions about social media marketing best practices, and what generates the best results. I’m here to debunk some of these myths, as well give you some tips to help you get the most out of your small business’s social media marketing strategy.
Read MoreIf you're not engaging with potential customers on social media, you could be losing out on reaching a larger audience. This guide to social media for small businesses will help you determine which social media platforms will give you the biggest return on your marketing efforts.
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