Search engine optimization (SEO) is one of the most complex and misunderstood topics in digital marketing. In this post, I outline six different tools you can use to improve your small business’ website ranking on search engine results pages. These tools range from free to paid plans and are categorized based on each pillar of SEO: content, authority, technical, and user experience.
Read MoreSearch engine optimization (SEO) is one of the most complex and misunderstood topics in digital marketing. At its core, SEO aims to rank your website as one of the first organic search results on search engine results pages (SERPs). Search engines like Google are constantly updating their ranking algorithms, but there are things you can do NOW to help your website rank higher on SERPs.
Read MoreIf your business is one of the 50% of American small businesses that have closed their doors due to COVID-19, you may be feeling powerless in this situation. Whether you’re using this time to rest, or want to stay occupied, here are some things you can do to help you hit the ground running once you are able to open your doors again.
Read MoreHealth officials have asked Americans to stay home to help prevent the spread of COVID-19. This has left many business owners and marketers with much more time on their hands. One way to come out of all of this better is to use this extra time to continue learning. Thankfully, there are a ton of free marketing courses available online. Here are some that are on my “quarantine list".
Read MoreThis is a scary and uncertain time for small businesses, but the COVID-19 outbreak doesn’t mean you should pause all communication with your customers. You can continue to serve them while supporting yourself and your brand’s reputation. Here are some examples of how some of my favorite local businesses are weathering the storm and adapting.
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