The Client
Mobile Defenders is the leading domestic wholesaler of smartphone and tablet replacement parts, providing high-quality product to repair locations across the United States and internationally.
The Assignment
As the company developed their content marketing strategy, the end goal was to transform Mobile Defenders’ ecommerce website into a hub of information and resources for members of the device repair industry.
Additionally, the company was looking to increase their visitor-to-lead conversion rate on their website.
The SOlution
Mobile Defenders’ blog was already packed with useful information for independent retail repair stores to learn about how to market their business and grow sales. Our team repurposed this content into a downloadable ebook with graphs, helpful statistics, and real-life examples of great marketing tactics tailored for repair stores.
Mobile Defenders was the first in their industry to create a resource like this, and they saw hundreds of new leads from this campaign.
