The Client
Obsidian Chiropractic is focused on enabling bodies to heal themselves using a precise, low-force chiropractic approach.
The Assignment
As a new practice in Grand Rapids, Michigan, Obsidian Chiropractic needed their brand and marketing strategy built from the ground up. Owner Dr. Justin Austin wanted a brand that was professional yet approachable, focused on educating potential patients on how to lead a healthy lifestyle.
The Solution
Every great company starts with a strong brand, so we developed a sleek and professional logo to be displayed alongside treatment photos on Obsidian’s website. Along with creating some insightful and educational content for patients to learn more about this unique treatment, we developed a brand awareness strategy for social media to get the word out there.
Future marketing initiatives will include a mix of traditional event marketing tactics with inbound lead generation tactics after the launch of their blog.
