Since first introduced on Twitter in 2007, hashtags have become a powerful tool that brands can use to reach a wider audience with their social media content. However, recent studies have shown that the use of hashtags might actually hurt your engagement numbers if you don’t use them correctly. Here’s how your small business should be using hashtags in 2020.
Read MoreSummer 2020 is going to be very different from summers in the past, thanks to the COVID-19 pandemic. While small businesses may be seeing less foot traffic and in-store visits, that doesn’t mean sales have to decline. Here are my predictions on which marketing trends will boom this summer. Get ahead of the game and start implementing them now!
Read MoreOut of all of the major social media platforms out there, Instagram boasts some of the highest engagement rates for business accounts. If your target customer base is between the ages of 18 and 35, it’s very likely that you can reach them through a brand presence on the app. Here are some of my best tips for building a strategy on Instagram for your small business, along with a free content calendar to get started!
Read MoreWe’re entering a tough market for small businesses, which means that marketing budgets are going to be tight. One digital marketing strategy that can help small businesses make the most of their marketing dollars is earned media, which is content or coverage that you don’t own or pay for. Here are some ways that you can implement a better earned media strategy that will help you reach a wider audience and convert more customers.
Read MoreIf you decide to rebrand your small business, it’s important to remember that all successful rebranding campaigns are more than just a new look. Before you jump in, there are a few things you should ask yourself to get the most out of rebranding and make sure you’re set up for success. Take a look at my free worksheet for rebranding small businesses to get started on the right track!
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