Out of all of the major social media platforms out there, Instagram boasts some of the highest engagement rates for business accounts. If your target customer base is between the ages of 18 and 35, it’s very likely that you can reach them through a brand presence on the app. Here are some of my best tips for building a strategy on Instagram for your small business, along with a free content calendar to get started!
Read MoreIf you decide to rebrand your small business, it’s important to remember that all successful rebranding campaigns are more than just a new look. Before you jump in, there are a few things you should ask yourself to get the most out of rebranding and make sure you’re set up for success. Take a look at my free worksheet for rebranding small businesses to get started on the right track!
Read MoreIf you’re looking for a way to use email to build stronger customer relationships and drive up to 24x more revenue for your small business, you should consider implementing email drip campaigns. These powerful, automated campaigns can be used to onboard new customers or re-engage with previous customers. I have also included a free drip campaign template for customer re-engagement.
Read MoreLet’s face it: asking for a raise can be super uncomfortable. We’ve been conditioned to avoid talking about money in our work culture. However, in order to help decrease the gender pay gap, it’s so important for women to ask for that raise each and every year. Learn how to prepare for your annual performance review so that you can confidently earn that raise!
Read MoreIn 2017, Hubspot reported that 71% of the world’s organizations use an inbound marketing strategy to gain new business. That means that if you’re not using an inbound strategy for your small business, 3 of your competitors are. Learn more about how you can increase the ROI of your marketing efforts by adopting an inbound marketing strategy in 2020.
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