Since first introduced on Twitter in 2007, hashtags have become a powerful tool that brands can use to reach a wider audience with their social media content. However, recent studies have shown that the use of hashtags might actually hurt your engagement numbers if you don’t use them correctly. Here’s how your small business should be using hashtags in 2020.
Read MoreOut of all of the major social media platforms out there, Instagram boasts some of the highest engagement rates for business accounts. If your target customer base is between the ages of 18 and 35, it’s very likely that you can reach them through a brand presence on the app. Here are some of my best tips for building a strategy on Instagram for your small business, along with a free content calendar to get started!
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