[Infographic] The Small Business Guide to Google Analytics

What role does your website play in attracting and converting new customers? If you’re not sure, you should check your Google Analytics dashboard to get a pulse of who is coming to your website, where they are coming from, what they are doing on your website, and more. Here are some tips for small business owners on how to use GA to reach their digital marketing goals.

Marketing TipsJennie WentzelMay 4, 2020Small Business Marketing, 2020 Small Business Marketing Strategy, Google Analytics for Small Businesses, Google Analytics Metrics, Set up Google Analytics, Small Business Google Analytics Infographic, 23Comment

[Free Template] How Your Small Business Can Implement Email Drip Campaigns

If you’re looking for a way to use email to build stronger customer relationships and drive up to 24x more revenue for your small business, you should consider implementing email drip campaigns. These powerful, automated campaigns can be used to onboard new customers or re-engage with previous customers. I have also included a free drip campaign template for customer re-engagement.

Marketing Tips, Free DownloadsJennie WentzelMay 1, 2020Email Marketing, Marketing for Business Owners, Small Business Marketing Trends, Small Business Marketing, 2020 Small Business Marketing Strategy, Small Business Email Drip Campaign Template, Free Drip Campaign Template, 22, Email Marketing for Small BusinessesComment

The SECOND Most Basic Introduction to Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the most complex and misunderstood topics in digital marketing. In this post, I outline six different tools you can use to improve your small business’ website ranking on search engine results pages. These tools range from free to paid plans and are categorized based on each pillar of SEO: content, authority, technical, and user experience.

Marketing TipsJennie WentzelApril 20, 2020Small Business Marketing, Search Engine Optimization for Dummies, SEO for Dummies, 2020 Small Business Marketing Strategy, 19Comment

THE Most Basic Introduction to Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the most complex and misunderstood topics in digital marketing. At its core, SEO aims to rank your website as one of the first organic search results on search engine results pages (SERPs). Search engines like Google are constantly updating their ranking algorithms, but there are things you can do NOW to help your website rank higher on SERPs.

Marketing TipsJennie WentzelApril 17, 2020Small Business Marketing, Search Engine Optimization for Dummies, SEO for Dummies, 2020 Small Business Marketing Strategy, 18Comment

Four Reasons Your Small Business Needs to Start a Blog Tomorrow

According to Quoracreative, more than 3/4 of online users read blogs consistently. Starting a blog is an easy and effective way to attract more visitors to your website, connect with your customer base more closely, and create trust in your brand. You can totally start a blog tomorrow by keeping some important goals and statistics in mind.

Marketing TipsJennie WentzelFebruary 10, 2020Inbound Marketing Strategy, Small Business Marketing, Marketing for Business Owners, Small Business Blogging, Starting a Blog, Small Business Marketing Trends, 2020 Small Business Marketing Strategy, 10, Inbound Marketing for Small Businesses 2020Comment