Paid Digital Ads: Do They Still Work in 2020?

Utilizing paid digital ads in your marketing strategy can produce immediate results, but it has its own setbacks. One of these is that it is not a viable long-term solution for many small businesses. In any case, if you’re launching a new product or service, or just looking to make a splash in a new industry, here are some tips for using paid digital ads in 2020.

Marketing TipsJennie WentzelAugust 31, 2020Marketing for Business Owners, Small Business Marketing Trends, Paid Digital Ads, Social Media Marketing, Pay Per Click, 34Comment

Step-by-Step Guide: Boost Your Website Conversions Using eBooks

eBooks aren’t just digital versions of your favorite book that you can download to your Kindle. They are a powerful tool that small businesses can use to attract more website traffic and convert more visitors into leads. Plus, creating an ebook is easy. Here are 6 steps to executing a successful lead-generating ebook campaign for your small business’ website.

Marketing TipsJennie WentzelJune 22, 2020Marketing for Business Owners, Small Business Marketing Trends, Small Business Websites, Using eBooks for Website Conversions, 33Comment

8 Digital Marketing Trends and Predictions for a Post-Pandemic World

Summer 2020 is going to be very different from summers in the past, thanks to the COVID-19 pandemic. While small businesses may be seeing less foot traffic and in-store visits, that doesn’t mean sales have to decline. Here are my predictions on which marketing trends will boom this summer. Get ahead of the game and start implementing them now!

Marketing TipsJennie WentzelJune 8, 2020Marketing for Business Owners, Small Business Marketing Trends, Small Business Marketing, Corporate Social Responsibility, Small Business Social Media, Email Marketing for Small Businesses, Summer 2020 Marketing, 31Comment

[Free Template] How Your Small Business Can Implement Email Drip Campaigns

If you’re looking for a way to use email to build stronger customer relationships and drive up to 24x more revenue for your small business, you should consider implementing email drip campaigns. These powerful, automated campaigns can be used to onboard new customers or re-engage with previous customers. I have also included a free drip campaign template for customer re-engagement.

Marketing Tips, Free DownloadsJennie WentzelMay 1, 2020Email Marketing, Marketing for Business Owners, Small Business Marketing Trends, Small Business Marketing, 2020 Small Business Marketing Strategy, Small Business Email Drip Campaign Template, Free Drip Campaign Template, 22, Email Marketing for Small BusinessesComment

Five Marketing Strategies to Help You Reach and Engage with Your Gen Z Audience

Generation Z, currently defined as those born in 1997 or later, is quickly becoming the most financially influential generation ever. If your small business is looking for more ways to reach this type of audience, it’s important to first understand exactly what makes this age group so unique, and how to best resonate with them.

Marketing TipsJennie WentzelApril 27, 2020Email Marketing, Marketing for Business Owners, Small Business Marketing Trends, Small Business Marketing, Small Business Gen Z Marketing, Generation Z Marketing, Micro Influencer Marketing, Corporate Social Responsibility, Small Business Social Media, 21, Email Marketing for Small BusinessesComment

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