TikTok has seen explosive growth in popularity over the last two years, and its primary users are the elusive yet highly-influential Gen Z-ers. If your small business is looking to connect with more of your Gen Z audience, you might benefit from developing a presence on TikTok. However, I wouldn’t recommend spending any money on the app at all… follow these tips instead.
Read MoreGeneration Z, currently defined as those born in 1997 or later, is quickly becoming the most financially influential generation ever. If your small business is looking for more ways to reach this type of audience, it’s important to first understand exactly what makes this age group so unique, and how to best resonate with them.
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