TikTok has seen explosive growth in popularity over the last two years, and its primary users are the elusive yet highly-influential Gen Z-ers. If your small business is looking to connect with more of your Gen Z audience, you might benefit from developing a presence on TikTok. However, I wouldn’t recommend spending any money on the app at all… follow these tips instead.
Read MoreIf your business is one of the 50% of American small businesses that have closed their doors due to COVID-19, you may be feeling powerless in this situation. Whether you’re using this time to rest, or want to stay occupied, here are some things you can do to help you hit the ground running once you are able to open your doors again.
Read MoreThis is a scary and uncertain time for small businesses, but the COVID-19 outbreak doesn’t mean you should pause all communication with your customers. You can continue to serve them while supporting yourself and your brand’s reputation. Here are some examples of how some of my favorite local businesses are weathering the storm and adapting.
Read MoreThere are a ton of misconceptions about social media marketing best practices, and what generates the best results. I’m here to debunk some of these myths, as well give you some tips to help you get the most out of your small business’s social media marketing strategy.
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