Email marketing has the potential to provide small businesses with the highest ROI out of all their digital marketing efforts. Building an email list takes time, but when done with the goal of creating value for subscribers, provides a high return for small businesses in any industry.
Read MoreWhen was the last time your small business performed a website redesign? Experts recommend that businesses redesign their website every 2-3 years to ensure usability, improve their SEO efforts, and better reach their sales goals. Check out some free tools that you can use to gain valuable insights on the health of your website.
Read MoreIn 2017, Hubspot reported that 71% of the world’s organizations use an inbound marketing strategy to gain new business. That means that if you’re not using an inbound strategy for your small business, 3 of your competitors are. Learn more about how you can increase the ROI of your marketing efforts by adopting an inbound marketing strategy in 2020.
Read MoreIf you're not engaging with potential customers on social media, you could be losing out on reaching a larger audience. This guide to social media for small businesses will help you determine which social media platforms will give you the biggest return on your marketing efforts.
Read MoreWhen launching a new product or service to attract new customers, you don’t want to leave anything to chance. It’s important to take the proper steps in planning your launch campaign to have a clear and aligned measurement for success. Take a look at my basic product launch checklist to start things off on the right foot for your new product.
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