Posts in Marketing Tips
[Free Template] How Your Small Business Can Implement Email Drip Campaigns
[Free Template] How Your Small Business Can Implement Email Drip Campaigns

If you’re looking for a way to use email to build stronger customer relationships and drive up to 24x more revenue for your small business, you should consider implementing email drip campaigns. These powerful, automated campaigns can be used to onboard new customers or re-engage with previous customers. I have also included a free drip campaign template for customer re-engagement.

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Marketing Tips, Free DownloadsJennie WentzelEmail Marketing, Marketing for Business Owners, Small Business Marketing Trends, Small Business Marketing, 2020 Small Business Marketing Strategy, Small Business Email Drip Campaign Template, Free Drip Campaign Template, 22, Email Marketing for Small BusinessesComment
Five Marketing Strategies to Help You Reach and Engage with Your Gen Z Audience
Five Marketing Strategies to Help You Reach and Engage with Your Gen Z Audience

Generation Z, currently defined as those born in 1997 or later, is quickly becoming the most financially influential generation ever. If your small business is looking for more ways to reach this type of audience, it’s important to first understand exactly what makes this age group so unique, and how to best resonate with them.

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Marketing TipsJennie WentzelEmail Marketing, Marketing for Business Owners, Small Business Marketing Trends, Small Business Marketing, Small Business Gen Z Marketing, Generation Z Marketing, Micro Influencer Marketing, Corporate Social Responsibility, Small Business Social Media, 21, Email Marketing for Small BusinessesComment
[Infographic] Four Marketing Metrics to Track During (and After) a Global Crisis
[Infographic] Four Marketing Metrics to Track During (and After) a Global Crisis

COVID-19 isn’t just a global pandemic; it is an economic crisis for small businesses. As we work to flatten the curve of cases in the US, so begins the transition to our “new normal”. If you’re a small business, here are four marketing metrics that I would recommend you start monitoring now in order to help you understand where your marketing budget should be.

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Marketing TipsJennie WentzelSocial Media Marketing, Small Business Marketing, New Marketing Strategies, COVID-19 Small Business Marketing, Small Business Marketing Metrics, 20Comment
The SECOND Most Basic Introduction to Search Engine Optimization (SEO)
The SECOND Most Basic Introduction to Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the most complex and misunderstood topics in digital marketing. In this post, I outline six different tools you can use to improve your small business’ website ranking on search engine results pages. These tools range from free to paid plans and are categorized based on each pillar of SEO: content, authority, technical, and user experience.

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Marketing TipsJennie WentzelSmall Business Marketing, Search Engine Optimization for Dummies, SEO for Dummies, 2020 Small Business Marketing Strategy, 19Comment
THE Most Basic Introduction to Search Engine Optimization (SEO)
THE Most Basic Introduction to Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the most complex and misunderstood topics in digital marketing. At its core, SEO aims to rank your website as one of the first organic search results on search engine results pages (SERPs). Search engines like Google are constantly updating their ranking algorithms, but there are things you can do NOW to help your website rank higher on SERPs.

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Marketing TipsJennie WentzelSmall Business Marketing, Search Engine Optimization for Dummies, SEO for Dummies, 2020 Small Business Marketing Strategy, 18Comment