Gettin' Nerdy
Deep dives for when you want the full picture.
Does Your Website Still Work as Hard as You Do?
If your website hasn’t been updated in a while, it may be hurting your visibility and losing mobile visitors, setting the wrong impression. Here’s how to find out.
The SEO Tools I Actually Use (Free and Paid)
From Google Search Console to SEMrush and PagePulse, these are the SEO tools a digital marketing strategist actually uses, and what each one is best for.
Getting Started in Google Analytics 4: An Introductory Guide
Never set up GA4? This beginner-friendly guide walks you through setting up Google Analytics 4, what to look at once you’re in, and how to use your data to make smarter marketing decisions.
What Actually Goes Into a Good SEO Strategy (And Why It’s Not as Complicated as You Think)
SEO isn’t as mysterious as it seems. Here’s a breakdown of the core pillars (site structure, content, authority, and technical health) that make a website rank.
Your Business Needs a Blog. Yes, Even Yours.
A business blog isn’t just for lifestyle brands. Here’s why blogging and thought leadership content is one of the smartest SEO investments you can make, including for B2B businesses.
Instagram Marketing for Small Businesses: What Actually Works in 2026
Instagram has changed a lot — and so have the strategies that work. Here’s your updated guide to Reels, Stories, shopping features, and content that actually gets seen.
Local SEO: How to Get Found by the Customers Right in Your Backyard
From Google Business Profile optimization to NAP consistency and local backlinks, here’s a practical guide to local SEO that helps small businesses show up when nearby customers are searching.