The RIGHT Way to Market Your Small Business on TikTok
The RIGHT Way to Market Your Small Business on TikTok

TikTok has seen explosive growth in popularity over the last two years, and its primary users are the elusive yet highly-influential Gen Z-ers. If your small business is looking to connect with more of your Gen Z audience, you might benefit from developing a presence on TikTok. However, I wouldn’t recommend spending any money on the app at all… follow these tips instead.

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Marketing TipsJennie WentzelSmall Business Social Media, Small Business Marketing, Social Media Marketing Tips, Small Business TikTok Marketing, Small Business Gen Z Marketing, 24Comment
[Infographic] The Small Business Guide to Google Analytics
[Infographic] The Small Business Guide to Google Analytics

What role does your website play in attracting and converting new customers? If you’re not sure, you should check your Google Analytics dashboard to get a pulse of who is coming to your website, where they are coming from, what they are doing on your website, and more. Here are some tips for small business owners on how to use GA to reach their digital marketing goals.

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Marketing TipsJennie WentzelSmall Business Marketing, 2020 Small Business Marketing Strategy, Google Analytics for Small Businesses, Google Analytics Metrics, Set up Google Analytics, Small Business Google Analytics Infographic, 23Comment
[Free Template] How Your Small Business Can Implement Email Drip Campaigns
[Free Template] How Your Small Business Can Implement Email Drip Campaigns

If you’re looking for a way to use email to build stronger customer relationships and drive up to 24x more revenue for your small business, you should consider implementing email drip campaigns. These powerful, automated campaigns can be used to onboard new customers or re-engage with previous customers. I have also included a free drip campaign template for customer re-engagement.

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Marketing Tips, Free DownloadsJennie WentzelEmail Marketing, Marketing for Business Owners, Small Business Marketing Trends, Small Business Marketing, 2020 Small Business Marketing Strategy, Small Business Email Drip Campaign Template, Free Drip Campaign Template, 22, Email Marketing for Small BusinessesComment
Five Marketing Strategies to Help You Reach and Engage with Your Gen Z Audience
Five Marketing Strategies to Help You Reach and Engage with Your Gen Z Audience

Generation Z, currently defined as those born in 1997 or later, is quickly becoming the most financially influential generation ever. If your small business is looking for more ways to reach this type of audience, it’s important to first understand exactly what makes this age group so unique, and how to best resonate with them.

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Marketing TipsJennie WentzelEmail Marketing, Marketing for Business Owners, Small Business Marketing Trends, Small Business Marketing, Small Business Gen Z Marketing, Generation Z Marketing, Micro Influencer Marketing, Corporate Social Responsibility, Small Business Social Media, 21, Email Marketing for Small BusinessesComment
[Infographic] Four Marketing Metrics to Track During (and After) a Global Crisis
[Infographic] Four Marketing Metrics to Track During (and After) a Global Crisis

COVID-19 isn’t just a global pandemic; it is an economic crisis for small businesses. As we work to flatten the curve of cases in the US, so begins the transition to our “new normal”. If you’re a small business, here are four marketing metrics that I would recommend you start monitoring now in order to help you understand where your marketing budget should be.

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Marketing TipsJennie WentzelSocial Media Marketing, Small Business Marketing, New Marketing Strategies, COVID-19 Small Business Marketing, Small Business Marketing Metrics, 20Comment