Posts by Jennie
The Local SEO Tactics to Start With
From service area pages to Bing (yes, Bing), here are the local SEO tactics I actually use with clients, including a few AI models are now pulling from too.
Read MoreDoes Your Website Still Work as Hard as You Do?
If your website hasn’t been updated in a while, it may be hurting your visibility and losing mobile visitors, setting the wrong impression. Here’s how to find out.
Read MoreSmall Business Social Media Myths (And What’s Actually True)
Let’s take the mystery out of social media marketing with some real talk. What’s a myth, what’s real, and what works for small businesses in 2026?
Read MoreThe SEO Tools I Actually Use (Free and Paid)
From Google Search Console to SEMrush and PagePulse, these are the SEO tools a digital marketing strategist actually uses, and what each one is best for.
Read MoreGetting Started in Google Analytics 4: An Introductory Guide
Never set up GA4? This beginner-friendly guide walks you through setting up Google Analytics 4, what to look at once you’re in, and how to use your data to make smarter marketing decisions.
Read MoreGrief Doesn’t Clock Out. Neither Do You.
Losing someone while managing professional responsibilities is one of the hardest things to navigate. Here’s what grief actually looks like at work and how to handle it with grace.
Read MoreWhat Actually Goes Into a Good SEO Strategy (And Why It’s Not as Complicated as You Think)
SEO isn’t as mysterious as it seems. Here’s a breakdown of the core pillars (site structure, content, authority, and technical health) that make a website rank.
Read MoreHow to Ask for a Raise at Your Annual Review (Free Worksheet)
Women are asking for raises. The problem is getting a yes. Here’s how to prep for your annual review with data, real accomplishments, and the confidence to ask for what you deserve.
Read MoreYour Business Needs a Blog. Yes, Even Yours.
A business blog isn’t just for lifestyle brands. Here’s why blogging and thought leadership content is one of the smartest SEO investments you can make, including for B2B businesses.
Read MoreThe Sunday Scaries Are Real. Here’s How to Actually Deal With Them.
The Sunday Scaries affect over 60% of workers, and they don’t always mean you hate your job. Here are five strategies that actually help, plus what your anxiety might really be about.
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