Utilizing paid digital ads in your marketing strategy can produce immediate results, but it has its own setbacks. One of these is that it is not a viable long-term solution for many small businesses. In any case, if you’re launching a new product or service, or just looking to make a splash in a new industry, here are some tips for using paid digital ads in 2020.
Read MoreeBooks aren’t just digital versions of your favorite book that you can download to your Kindle. They are a powerful tool that small businesses can use to attract more website traffic and convert more visitors into leads. Plus, creating an ebook is easy. Here are 6 steps to executing a successful lead-generating ebook campaign for your small business’ website.
Read MoreSince first introduced on Twitter in 2007, hashtags have become a powerful tool that brands can use to reach a wider audience with their social media content. However, recent studies have shown that the use of hashtags might actually hurt your engagement numbers if you don’t use them correctly. Here’s how your small business should be using hashtags in 2020.
Read MoreSummer 2020 is going to be very different from summers in the past, thanks to the COVID-19 pandemic. While small businesses may be seeing less foot traffic and in-store visits, that doesn’t mean sales have to decline. Here are my predictions on which marketing trends will boom this summer. Get ahead of the game and start implementing them now!
Read MoreIt’s 2020, and recent events in our country have reopened discussions about racism in the United States. This racism exists everywhere, even at work. In fact, most complaints processed by the US Equal Employment Opportunity Commission are racially-based, and yet only 15% of those cases end in success for the employee. Here are some resources and other things to keep in mind to help you build a more inclusive workplace.
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