Out of all of the major social media platforms out there, Instagram boasts some of the highest engagement rates for business accounts. If your target customer base is between the ages of 18 and 35, it’s very likely that you can reach them through a brand presence on the app. Here are some of my best tips for building a strategy on Instagram for your small business, along with a free content calendar to get started!
Read MoreWe’re entering a tough market for small businesses, which means that marketing budgets are going to be tight. One digital marketing strategy that can help small businesses make the most of their marketing dollars is earned media, which is content or coverage that you don’t own or pay for. Here are some ways that you can implement a better earned media strategy that will help you reach a wider audience and convert more customers.
Read MoreAlmost half (45%) of the US workforce say they have a “side hustle” outside of their regular job. Traditionally, this doesn’t sit well with employers. They’re afraid the employee would be distracted or leave their company. The reality is that the best employees I’ve ever had were freelancers. Here’s why you should hire employees that have a side hustle, and how to support them.
Read MoreIf you decide to rebrand your small business, it’s important to remember that all successful rebranding campaigns are more than just a new look. Before you jump in, there are a few things you should ask yourself to get the most out of rebranding and make sure you’re set up for success. Take a look at my free worksheet for rebranding small businesses to get started on the right track!
Read MoreSocial proof is the psychological phenomenon in which people adapt their behavior or decisions according to those of other people. Small businesses can reach their marketing goals by building social proof using a number of different tactics. Here are four ways that your small business can build social proof to reach a wider audience and gain more customers.
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